About Finfluential

In this industry, influence is almost everything. Perhaps the one thing it isn’t is static.

The U.S. institutional and financial intermediary space, in particular, has benefited from the continuous spark of bright ideas that challenge convention, modify behavior, and better inform decision making.

If you’re focused on the mainstream, you can miss a lot—or arrive late.

Why subscribe?

Finfluential is published by Lowe Group. Founded by Jody Lowe, we're a financial PR firm that's been creating visibility and raising awareness of firms in the investment industry (asset managers, RIAs, wealthtech) since 2003. Our specialty is understanding influence—who has it and how to engage it.

Finfluential is our way of getting a handle on new influences that are out there. This is part of what we do. We spot ideas, people and organizations who break out by attracting a following because what they’re doing is different.

So, come along with us and let’s see who or what we find.

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To learn more about the tech platform that powers this publication, visit Substack.com.

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Who's breaking out in the investment industry? We're influence-spotting.

People

My day job is leading the digital marketing strategy practice of Lowe Group. That means I do a lot of surveillance online—the digital equivalent of keeping an ear to the ground. We'll use Finfluential to share some of what my colleagues and I hear.
Music junkie, visual creative, word noodler
Founder/president of financial PR and digital marketing agency Lowe Group; elevating awareness for asset managers, RIAs/wealth managers, alternative investment firms and service providers.